May 24, 2019

Comcast Borrows Apple's Branding Flourishes for Its Remotes

Print 13 comment(s) – last by theapparition.. on Feb 24 at 3:56 PM

It’s unclear whether the embellishment was meant to be ironic

Comcast Corp.’s (CMCSA) Xfinity service generally leaves something to be desired although in some regions it’s better than others. But it’s not Comcast’s service, customer relations etiquette, or pending merger with Time Warner Cable Inc. (TWC) that are the topic du jour. Rather it’s a rather humorous bit of self-promotion offered up by Comcast’s set-top box remotes team, which apparently is based out of Philadelphia, Penn.

Users have been noting that new XR5 v4u remotes for Xfinity boxes carry the bold proclamation:

Designed by Comcast in Philadelphia

Comcast XR5

Sound familiar? It’s the same wording (and virtually the same font/lettering style, as well) that’s used by Apple, Inc. (AAPL) on its products:

Apple designed by

Here’s another view of the flourish, thanks to a user on Twitter, Inc. (TWTR):

Is Comcast being intentionally humorous? Or do their designers just have delusions of grandeur in placing such silly embellishment on a cheap plastic utility product?

Either way, this is pretty funny. And about the only thing that could make it funnier is if Apple sued Comcast for cribbing its trademarked look. Now that would be real entertaintment.

Sources: Twitter, Gizmodo

“I mean, if you wanna break down someone’s door, why don’t you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!” — Jon Stewart on Apple and the iPhone


Comcast Borrows Apple's Branding Flourishes for Its Remotes

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